Install Pixel Tracker

Place this script just before the closing </head> tag on every page of your website

Tracking Events & Conversions

Events are actions that happen on your website. Event code lets you track those actions and leverage them in advertising. You must install event code on specific pages of your website where the actions will happen.

To measure and optimize for more granular actions, you can add parameters to your events.

You can trigger your own custom events/conversions by simply changing the event name.

Default Events & Conversions